Our Approach
We Practice What We Preach
Integrity
We believe that integrity is the foundation of any successful business relationship. We are committed to being honest and transparent with all our clients.
Accountability
We take responsibility for our actions and are committed to delivering the best possible solutions for our clients.
Knowledge
Our team has extensive knowledge and experience in Technology, Resource Management, Sales and Marketing Strategies, Business Development and Organisational Structure. We are constantly evolving our knowledge to provide innovative solutions for our clients.
Commitment
We are committed to delivering high-quality services that help businesses thrive and achieve their goals.
Passion
We are passionate about creativity and problem-solving. Our team is committed to delivering cost effective solutions that help businesses achieve their goals.
About
Defined Pathway
Defined Pathway is a business consultancy based in Stafford, Staffordshire, UK, that specialises in creative problem-solving for businesses. Our approach combines technology, people, and management to provide cost-effective solutions that integrate the owner's vision, creating core values and systems that align for success.
With a focus on delivering high-quality services, Defined Pathway helps businesses establish their own pathway and helps overcome any barriers to achieve their goals.
One of our unique selling points is our creative approach to business consultancy, which sets us apart from other consulting firms. With a passion for creativity and a commitment to delivering effective solutions, we provide comprehensive consultancy to help businesses thrive and achieve their goals.
Our problem-solving skills showcase our expertise in technology, people, management, and organisational structure. With our knowledge in these areas, we provide comprehensive and innovative solutions to our clients.
Client Results
Purely Dogs
‘We have worked with Alex for 18 months; he has helped us revolutionise our marketing strategy. Implementing sales funnels and strategies that have helped achieve fantastic sales growth in our business'
Carole Stone (Business Owner)
Gym and Tonic
We started working with Alex at the end of October 24, the innovative marketing strategies and funneling system has significantly boosted sales by streamlining how we engage with potential customers.
With Alex working 1-2-1 and focusing on our business & it's core ethos, the newly developed system has captured the attention of a defined audience and converted interest into results.
Our approach ensures that each step of the customer journey feels tailored and meaningful. This combination has not only strengthened brand identity/loyalty but also increased sign-ups and member retention, proving the power of empathy-driven, strategic marketing.
Kate Boulton (Gym Manager)
33 Creative
Our analytics tools have shown that Defined Pathway’s innovative funneling system has grown one clients Facebook reach (organic growth) by up to 393% and has shown an increase of up to 64% more google reach (organic growth) based on the previous quarter.
This has given the client direct sales and has proven a great success.
Richard Leigh (Business Owner)
Jakes Toy Den
‘Alex gave me clear and concise advice on the technological issues that my business was facing. His knowledge of sales, technology and management gave me a clear pathway for my next steps’
‘I would recommend Defined Pathway to any business looking to increase sales through a defined and innovative approach’
Tony Gulliver (Business Owner)
Cuttlestone’s Auctioneers
‘I worked with Defined Pathway to gain some advice on strategy and processes within my business’ ‘I would thoroughly recommend Defined Pathway consultancy services to any business who is looking to streamline and deliver better results for their business’
Ben Gamble (Business Owner)
The Cock Inn
‘Defined Pathway’s innovative funneling and creative marketing solutions deliver excellent results. Alex’s expertise has delivered measurable and defined results by using management, technology and funneling to the businesses’ advantage.’
Paul Tredwell (Business Owner)